I plan where your ads go — and make sure people actually see them. 12 years of turning big media budgets into even bigger brand moments.
Some recognizable names, some seriously fun campaigns.
I lead integrated media planning across offline and digital, translating business objectives into channel strategy, investment direction, and execution frameworks. I work closely with creative, influencer, outdoor, and print and digital planning teams to run clear, accountable client conversations and drive consistent delivery.
Print, OOH, digital, influencer, and retail strategies unified under one strategic umbrella.
Deep audience planning and insight-led strategy using GWI, Comscore, and Similarweb to make smarter media choices.
Execution leadership across Meta, Google, and major ad ecosystems with proven performance rigor.
Career Arc
Each move was a deliberate bet — on bigger budgets, harder categories, and more strategic altitude. Scroll to trace the progression.
Started by trying different parts of marketing to understand what resonated. Moved into affiliate marketing where optimization habits, and performance rigor were built from the ground up. Every conversion mattered.
Went deep into affiliate marketing end-to-end — publisher acquisition, servicing, optimisation, and building tracking systems tight enough to make delivery predictable. Over time, the pull toward upstream decisions grew stronger: not just improving what was running, but shaping where budgets should go and why.
Crayons is where planning became a craft. Built digital strategies, ran Meta and Google campaigns, set up measurement routines, and supported pitches across multi-category briefs including Air India, MP Tourism, Tamil Nadu Government, and Bakson. This was the shift from doing tasks to building decisions — with hands-on dashboard fluency in Google Ad Manager and Meta as part of everyday delivery.
Moved to OMD to work on bigger budgets and sharpen thinking on scale and complexity. Handled HP and Vivo — connecting planning, buying, and reporting into one coherent performance framework at high-stakes budget levels.
Deliberately broadening category exposure across Suzuki two-wheelers, Dabur, and Eli Lilly, LG & McCain— building full-funnel fluency across FMCG, pharma, and other categories. Sharpening the integration of insight, strategy, and execution into a single delivery system.
Now leading a 10-person team across planning, platform, and ad operations, driving campaigns across digital & offline media.
Whether you're exploring media strategy, building integrated campaigns, or just want to chat about marketing—I'm always open to conversations.